![]() The wealth of data amassed was astonishing, prompting an extension of the research for another six months. Weeks went by, and the C-level partners posing as drivers amassed hundreds of ride requests, not just from Uber but also from "99" (owned by companies like Didi and Softbank), Indriver, and various other ride-hailing apps-all running simultaneously. The campaign proved wildly successful, but the tide began to turn when a research endeavor uncovered unsettling truths about the urban mobility game. The plan was simple: masquerade as Uber drivers, even the C-level executives, fulfilling all "UberX" requests with luxurious "Uber-Black" cars, accompanied by a carefully crafted script to justify this generous giveaway. "Let's integrate our customers with private drivers," exclaimed the strategy team, eagerly anticipating a resurgent market. ![]() The Death of Silicon Valley's Blitzscaling Approach ![]()
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